Friday 10 July 2015

Optimum Internet Marketing Strategy



Effective Internet marketing strategy is just depending of your best execution plan. First you have to compare all your competitor status means how much they are good in online presence. Some tips are there for optimum digital & internet marketing plan

Plan for AdWords Budget- It’s a one of the major criteria of Internet Marketing. Choose your budget & check the keywords competition as well as check the conversion rate after that put your keywords for Ads with the budget. You have to set a optimum plan for ads of your keywords with best budget plan & keyword success.

Optimum Landing Page Creation- Generate a best landing page for your website. Always keep in mind when you are creating landing page think about what’s the customer looking & what’s the expectation. Create call to action landing page.

Brand Engagement & Management- Develop your brand management with user extraction and engagement with the use of Social Media Sites and Ad words. It’s a one of the best method & criteria to develop your brand visibility.

Track your E-commerce website- Put the E-commerce tracking code on your webpage after that you are able to see the complete details of your website transaction, its also a helpful method for internet marketer with the use of Google Analytics.

Create a Goal Set-up- With the use of google analytics crate a goal set up for your website. Its also a best method to know about your conversion rate & goal success.


KPI Success- Check your KPI (Keyword Performance Indicator) through google analytics. KPI measure your keyword success & find how much effective your keywords. It is related to the user expectation or not.

Check Back-Link- Check your competitor back link and analyze them, on which website they are getting link juice after establishing link.

On Page Analysis- Check on page optimization on your competitor website. How effective their title, Meta tags & distribution of H tag. Also check the keywords density, keywords proximity & image optimization, content length.

Ad Review- Find your competitor ads on search engine if they are using & check what type of keywords they selected.


Correct your Robots.txt- Analyze & optimize your robots.txt according to the website need .Its very helpful in crawling & block (which page you don’t want to crawl by search engine).


Forum Discussion- Involvement in forum discussion, give the best answers to the viewers question & try to clear their doubts with the related topics of your website.


Track your Keywords Ranking- Check your keywords ranking on daily, weekly & monthly basis & find what's the up & down there.










Thursday 9 July 2015

Learn Robots.txt Complete Syntax

Complete Syntax of Robots.txt file- 

Robots.txt is a text file. It inform to the search engine which webpage,directory,folder & images you want to allow or disallow for crawling and indexing.



Allow indexing of everything

User-agent: *
Disallow:


Disallow indexing of everything

User-agent: *
Disallow: /


Disallow indexing of a specific folder

User-agent: *
Disallow: /folder/


Block a webpage –

User-agent: *
Disallow: /webpage.html



Block image folder-

User-agent: *
Disallow: /images/

Internet Marketing Effective Parts

Internet Marketing Major Parts-SEO/SEM/SMO/E-mail Marketing


Nowadays, Internet/Online marketing is dominating all area of marketing. The reason behind that people is involving on internet day by day. Everything of your general use you can find very easily on internet. That’s the reason internet marketing sector are growing very rapidly & there are lot of career opportunity. Internet marketing also known as Digital Marketing. Now we discuss about digital marketing sector career growth and opportunity.



Best Effective Parts-

  1- SEO

  2- SEM  

  3- SMO

  4-Email Marketing







1-    SEO- SEO known as search engine optimization. It’s a process to use increase your online visitor with the help of generic keywords. It’s a non-paid & organic optimization for search engine. Its divide in two parts-

(A)On page SEO- In this segment we do changes on WebPages like title,meta tag optimization, image optimization, content optimization, keywords research & many more.

              (B)Off page SEO- In this segment we generate link building strategy through posting in   web-directories, social bookmarking sites, classifieds sites, article sites, blog sites, forum posting sites, press release sites etc.




2-    SEM- Its stand for Search Engine Marketing, its a paid service. We create campaign for the website with the help of targeted keywords. We create a budget plan for search engine & after that your ads showing on search engine. Its also known as Pay Per Click(PPC).When user see your ads and click on your ads then you have to pay to search engine.






3-    SMO- SMO stands for Social Media Optimization. In this phase we do work on social media networks site like facebook, twitter,linkedin,pinterest etc.The main function is there generate more traffic and followers for your website. We interact with the users through post, comments, chatting, photo sharing & tagging and many more methods. Social Media is a biggest online platform to generate more visitor & online customers for your website.SMO professionals highlight the best feature products of your website.  






4-    Email Marketing- Email Marketing is the process sending direct commercial e-mail to a group of people. Your e-mail content should be surrounding with the clear text, html template and full information of your products with the website address. You need to built a strategy and conversion techniques.




Wednesday 8 July 2015

Latest SEO Interview Questions for Fresher/Experience

Find here some most common and latest interview questions with answers for SEO professionals which is generally ask- 


What is SEO?
SEO is stands for Search Engine Optimization; It is a process to increase the number of visitor for website with the help of relevant keywords.

What is keyword?

Keyword is word where user simply type in search engine and get exact information to the related subject.

What is robots.txt file?

Robots.txt is a text file. We put this file in root directory of your website & inform to search engine which page you would like to crawl & which page you would like to block from crawling.

What is Canonical issue?
Canonical issue known as when your website addresses different-different host name for the same website like some time its seems with www & some times without www. You need to correct it & use redirect 301 code.

How to do seo for dynamics website?

When you are doing dynamic website seo. You should be very careful & plan for good strategy. Convert dynamic url into static url because static url are easily crawled by search engine. Track your website through analytics and webmaster tool. Put google tag manger code & e-commerce tracking code on your webpage. Create Call to Action landing page.

What is keyword competition?

Keywords competition is a search volume of keywords means how many people search this particular keywords on search engine.    

What is 301?

301 are used for redirection. It’s a permanent redirection. You can use it when you change your url structure. Basically used for old url to new url location.

What is advanced seo?

Advance SEO is a prescribe form of SEO. It works with latest google update with the using of white hat seo techniques.

Who is father of SEO?

Bruce Clay

What is main factor to gain ranking for a website on search engine?

1-    Keywords Research
2-    Make Killer Title for all pages, but don’t repeat title
3-     H tag
4-    Content optimization
5-    Image optimization
6-    Internal linking
7-    Quality back links

What is funnel in Google Analytics?

It defines as on which part of webpage where users attempt a series of actions before reaching and completion of goal. It’s a part of conversion.

What is link juice?

Link Juice is a quality back links of your website & you are able to get more traffic for your website.

Syntax for blocking entire website through robots.txt?

User-Agent:*
Disallow:/

What is content optimization?

Content optimization is the big factor to gain keywords ranking for a website. Its define as we optimize content according to the keywords, phrase and synonyms, but it looks natural and informative for users. Don’t use keywords stuffing in content and always use unique content.

What are the types of SEO?

White Hat SEO- work according google algorithm

Black Hat SEO- violation of google guideline & try to keywords ranking through unnatural method like hidden content & keyword stuffing

Gray Hat SEO- Combination of white & black hat seo


What is URL rewriting?

URL rewriting is a method of implementing url as a seo friendly url.

What is page rank?

Page rank of a website lies between 0 to 10, where 10 is a maximum page rank (high-relevance) and 0 (Low-relevance) is minimum page rank. It’s a google software measurement that measure the webpage relevance.


What is back link?

Back links are also known as incoming links. It defines as a hyperlink from another page and when someone clicks on that link its pointing to your webpage.

What is landing page?

The page of your website where visitor comes after clicking on a link on ads.

What is KPI?

Its stand for Keywords Performance Indicator & KPI measure the success of your keywords.

What is PPC?

PPC stands for Pay per Click. It’s a form of internet marketing. Where you pay some money (according your budget) to the search engine. Your ads will show on search engine when someone clicks on your ad you have to pay for click. It’s also known as CPC(Cost per click). Its associated with the target keyword.


What is SMO?

SMO known as social media optimization. Where you work on social media sites like facebook, twitter,linkedin etc. to generate more traffic. In this you engage with people through photo sharing, chatting, tagging etc. & highlight of your products best features.


What is XML sitemap?

XML sitemap generate for Search engine to inform about your webpage for crawling. It’s a form of site map. 







Wednesday 1 July 2015

Top 10 Best Directory-Bookmarking-Article-Press Release Sites

Advance SEO Submission Strategy-

Generate quality back links for your website through given top 10 website of directory submission,social-bookmarking,article submission,classifieds,web2.0/blog,press release and PDF/file sharing.  It will definitely work to gain search ranking of your website keywords.



Top 10 free directory submission site-


http://www.dmoz.org/

https://somuch.com/

http://submission4u.com/

https://www.bingplaces.com/

https://smallbusiness.yahoo.com/localworks

http://www.submissionwebdirectory.com/submit.php

http://www.usalistingdirectory.com

http://www.siteswebdirectory.com

http://www.highrankdirectory.com/

http://www.abc-directory.com/



Top 10 Social-bookmarking site-


https://www.pinterest.com/

https://delicious.com/

http://www.reddit.com/

http://www.stumbleupon.com/

https://www.tumblr.com/

http://slashdot.org/

http://www.scoop.it/

http://www.newsvine.com/

http://technorati.com/

http://www.folkd.com/



Top 10 article sites-


http://ezinearticles.com/

http://www.ehow.com/

http://www.articlealley.com/

http://www.articlecube.com/

http://www.articlesbase.com/

http://www.examiner.com/

http://www.squidoo.com/

http://www.articlecity.com/

http://www.articlebiz.com/

http://www.articledashboard.com/



Top 10 Classified sites-


OLX

Quickr

Locanto

Vivastreet

Click.in

Craiglist

Clickindia

Gumtree

Adsglobe

Adeex



Top 10 Web 2.0/Blog sites-


https://wordpress.com/

http://www.blogger.com

http://www.weebly.com/

http://www.livejournal.com/

https://www.yola.com/

http://gather.com/

http://www.wix.com/

https://www.xing.com/

https://www.quora.com/

http://www.webs.com/




Top 10 Press Release Site-

http://www.free-press-release.com/

http://www.prlog.org/

http://www.24-7pressrelease.com/

http://www.1888pressrelease.com/

http://www.clickpress.com

http://www.newswire.com/

http://bignews.biz/

http://www.newswiretoday.com/

http://www.newswiretoday.com/

http://www.przoom.com/




Top 10 PDF/file sharing submission sites(boost your business)-

http://www.slideshare.net/

http://issuu.com/

https://www.scribd.com/

http://www.easy-share.com/

http://www.docstoc.com/

http://pdfsr.com/

http://uploading.com/

http://www.4shared.com/

https://www.prizmshare.com/

https://www.dropbox.com/













Thursday 22 January 2015

SEO scope in India - SEO future career opportunity


Nowadays, SEO is well known words for who is surrounding with internet & online engagement. SEO came into the market in 2005. Slowly slowly its takes place into a wide area. Now, every new website fully dependent on SEO for online promotion. Website owner much aware about SEO in these days & they know the value of website optimization because it’s give the business to the site owner. It’s an excellent way to collect huge online customer and site popularity for the particular website.


In India, I have seen many talented and expert seo professionals. Internet marketing sector growing day by day very rapidly. In upcoming days it will do business in millions, it’s a prediction by experts.

If we talk about Indian SEO agency then you can find lot of seo services company. Here I discuss about the some true salary facts about the some major cities which are providing seo services-

* Mumbai- Excellent salary for SEO professionals 

* Pune- Excellent Salary for SEO professionals 

* Bangalore- Very Good Salary for SEO professionals 

*Chennai- Very Good Salary for SEO professionals

* Hyderabad- Good Salary for SEO professionals 

* Bhopal- Good Salary for SEO professionals 

* Delhi- Less/Average Salary for SEO professionals 

If we compare Indian seo salary to foreign country salary. Then we found foreign country SEO professionals get good compensation compare to India. Its doesn't mean, India have less work for SEO .India is the largest SEO service provider.

In upcoming days, SEO scope in India going to be take an excellent and larger place. So, no need to worry about it but the seo competition going to be more tough only creative seo people will get the all opportunity like higher salary & higher designation post.


Choose SEO as a career in India, its a good choice. There are lot of opportunities to grow your career.